Brand Guide_Home
• OUR LOGO SYSTEM •
Carrizo Springs CISD’s brand creates a unified identity across every campus while allowing each school to maintain its own character. Together, all elements work as one cohesive system to ensure consistency, recognition, and district pride. This guide outlines the standards for applying the brand across print and digital materials.
Carrizo Springs Consolidated Independent School District
Primary identity used for district-wide communication.
Intermediate School
Bridges elementary and upper grades with a balanced, structured identity.
Junior High School
Reflects growth and transition with a more confident visual presence.
High School
Represents leadership, pride, and tradition within the district.
• OUR COLORS •
The Carrizo Springs CISD color palette is designed to create consistency across all campuses. These colors should be used in all communications to reinforce recognition and brand cohesion.
Usage Guidelines
- Choose color combinations that are easy to read
- Use color to highlight important information, not overwhelm it
- Keep color use consistent across materials
- Avoid introducing unapproved colors
- Print collateral uses CMYK / Pantone
- Digital collateral uses RGB / HEX
Color Assignments
- Pantone Matching System (PMS): PMS colors are used to ensure a color match where it is absolutely crucial.
- CMYK: The CMYK breakdown is to be used in any printing job that is done digitally or as a 4-color job on a press.
- RGB: The RGB color version is to be used in any screen-based medium. This ensures that the color will present as accurately as possible on screen.
- HEX Code: The HEX code is a six-digit combination of letters and numbers that represent an RGB color. Mainly used in web design.
These are our approved brand colors. Please do not deviate from this color palette.
PURPLE
c92 m100 y29 k19
r55 g39 b96
Hex: 3A2664
Pantone: 3583 C
GRAY
c7 m4 y1 k0
r234 g237 b245
Hex: EAEDF5
Pantone: 663 C
YELLOW
c0 m34 y99 k0
r241 g180 b67
Hex: F1B443
Pantone: 7548 C
CHARCOAL
c73 m71 y55 k59
r46 g43 b51
Hex: 2E2B33
Pantone: 4118 C
WHITE
c0 m0 y0 k0
r255 g255 b255
Hex: FFFFFF
Pantone: ---
BLACK
c75 m68 y67 k90
r0 g0 b0
Hex: 000000
Pantone: Black 6 C
• OUR FONTS •
Typography plays a key role in creating a clear and professional voice for Carrizo Springs CISD. Consistent use of fonts ensures that all communications feel unified across campuses and platforms.
Font System Structure
- Headline Fonts: Used for titles, headers, and key messaging
- Body Copy Fonts: Used for paragraphs, emails, and longer content
- Accent Font (Optional): Used sparingly for emphasis or special materials
Headline 2

Libre Franklin Bold
Standard Font


Open Sans Bold
Web Alternative Font


Arial Bold
System Alternative Font
Body Copy

Libre Franklin Regular
Standard Font


Open Sans Regular
Web Alternative Font


Arial Regular
System Alternative Font
Accent (Optional)

Artigua Bold
Standard Font
Download Font For Purchase Here


Trebuchet MS Bold
System Alternative Font






